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 UCR Housing WebsiteThe housing website was a complete rewrite and redesign. I was in charge of working with more than 15 individuals to generate new content ideas. I also provided information architecture and optimized the site for search. I was successful in getting this website to the first page of Google for "riverside housing." Site traffic has more than doubled since going live -- from getting 250,000 hits to almost 500,000, plus more than 1,000,000 page hits. |  UCR Housing Website |  Dining WebsiteThe tone is lighthearted, tasty and was downright fun to do. There were a lot of functionalities, such as the "open now" feature and the "restaurant search" feature that I came up with. I conducted a lot of client meetings during the writing process, working with more than 10 dining experts to collect marketing material and gather new information. |
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 Catering, Conferences & EventsServing as the main writer, I worked alongside major stakeholders, a project manager, and a designer to do an entire makeover of this website. We focused on improving usability by rewriting, redesigning, and reconfiguring the site structure. We were successful in doubling site traffic and reducing bounce rate from 80% to 35% within the first year. |  KN Press Release |  Budget NewsThis was a quick rewrite I did. The topic was budget news meant geared towards internal employees. |
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